We have been providing professional backup services to the Education Sector since we started over 15 years ago and now have hundreds of terabytes of data secured on our private storage in the UK. A core element of our services for education has always been providing robust SIMS backups and we have never had a situation where we’ve not been able to restore data. However, a common question we get asked is whether or not we are Capita SIMS approved, until now our answer has been no, mainly due to the confidence we have in our service.
Nowadays, all industry sectors are seeking comfort in accreditations so we decided to put both of our core backup solutions to test and engaged expertise of Capita ESS Consultancy Services to assess our abilities.
The first stage was to run through a detailed training session for the installation, configuration and update of our very own SIMS Server loaded with dummy data. We then went through the finer intricacies of the product including some of the dependencies such as Discovery, FMS, SOLUS, the encrypted document folders and the dbAttach tool.
Once we had a solid understanding of the above, we were invited to demonstrate both of our products in two separate sessions.
First was SafeImage, we configured and set off an image based back up of the server and once completed, used our knowledge to detach the old database, mount an image of the server, restore an old copy of the database and then reattach this to the SIMS Server, we then started SIMS to ensure the changes we had made to the data had been recovered.
Second, was SafeBackup, we configured the File and SQL agents to back up the relevant areas of the server and then proved the functionality by shutting down the SQL Service and then doing an in-place restore of the database. We then tested this and demonstrated that the data had been recovered.
This was followed up with a detailed document that explained our understanding of the requirements for SIMS backups, locations and tools along with links to GDPR Statements and Company Policies.
Following review we were successfully accredited as a Capita SIMS Integrator for 2019/20. This is fantastic news for us and will provide an additional layer of confidence in our abilities and services.
Recently, we have seen an increasing trend of users migrating to Office 365 , and while this offers users a beneficial range of services – long term data backup is not one of them.
It is a common misconception that data held by public cloud providers does not need to be backed up. Unfortunately, this is not the case, data held by cloud based services needs to be treated with as much care as that stored on local machines/servers.
In Office 365, any deleted files or emails will go into the recycle bin. From here yes, they can be restored - but with no search function that can be a laborious job. You also have to take into account that, by default, the recycle bin will only hold this data for a set period of 30 days before it is automatically deleted, and not recoverable. This can be an issue for business in specific industries where data legally has to be retained for a certain amount of years before being erased.
Office 365 does offer some archiving tools, while this is useful to have and can help when retrieving data for an audit, it is not meant to be used as data storage or a recovery system. Additionally, these archiving tools don’t cover everything, items like calendar dates and contact information are not protected.
Information stored on SharePoint, SharePoint sites or even OneDrive is not safe against accidental (or malicious) deletion. If anything from here gets deleted, it’s gone. Having a backup of the data that is used by these applications will help protect your business from a potentially serious data loss.
Public cloud based products do not usually come with their own built-in data protection, ultimately this is the users responsibility. And if they do, it is more for short term benefits, over the longevity of other data storage and retention solutions.
So, when deciding upon a migration to such services, we would urge you to strongly consider assess the backup solutions that are available directly or via a third party.
Open the client, login with credentials and navigate to "Utilities".
It will open on the "Data Integrity Check" section. Select the backup set you are having the issue with and the destination where the issue is. To discover where the issue is please view the support document "Reading your report summary".
Ensure "Run Cyclic Redundancy Check (CRC)" is unticked.
Ensure "Rebuild index" is ticked and press "start".
Data check will then start to run, time taken varies depending on how much data it has to check. Local integrity checks can be quicker than Server integrity checks.
When the integrity check is completed it will show it's findings; how much data is being stored and if anything is showing as corrupt. A more detailed log can be found via the "view log" button.
When you close the results you will see "Data Integrity Check is completed successfully" and you will still be able to view the log.
When finished on the client please remember to close out of it completely.
Historically speaking, backups have been complicated, costly and a very manual process; buying the correct tapes, remembering to put them in at night, taking them home the next day. Not to mention the panic of finding the right tape to restore from, the wait for it to load, and then finding out that it was that time you saw the error and thought “Oh, it’ll be ok”…
Thankfully, backup technology has developed leaps and bounds in recent years. It has had to as the amount of data being produced is growing at an exponential rate, and the compliance requirements of what you have to do with it has increased too. In fact data has grown 46,900% in the last 15 years, and over the next 5 that is predicted to increase up to 162,900%.
The continued advance in the way that we create and consume data has meant that the way we back it up has changed too. Safe Data Storage entered the cloud backup market 15 years ago and is proud to provide hassle free backups to over 5000 devices on a daily basis.
We provide off site data storage for PC’s, Laptops, Mac’s, Physical Servers, Virtual Machines, Network Storage (QNAP and Synology), Email, Databases, Dropbox, OneDrive, Office 365, Exchange Online and SharePoint Online.
We are seeing increasing growth in the number of businesses that are moving across to Office 365, Exchange Online and an online shared file platform, that don’t necessarily understand the limits of the backups that are provided as part of the service. Our Cloud to Cloud back up service is proving to be very popular in bridging this issue, increasing the retention and providing the comfort of having data held outside of the public cloud provider.
Our off-site, encrypted, cloud based backup has been very popular in the Small to Medium Business space because of the simplicity and worry free nature of it. Once installed, we automatically back up the selected data and transmit it, encrypted, to our dedicated UK infrastructure.
We monitor this for you, provide reports, jargon free UK support and free restores when you need them. If required, we can retain the data and the changes for as long as you need or want to retain it.
We understand that all businesses have accounting preferences, so you can choose to pay monthly, quarterly or annually in advance depending on your budget. There is no difficult configuration for you to set up, we can complete this remotely for you and as you add folders and files to your structure, they automatically get added to the backups.
Now, more than ever, it is essential that businesses perform reliable and secure, off-site, data backup. Furthermore, the backup tools that they use need to be easy to configure and monitor. With most small businesses still using unstructured and fragile on-premise backup mechanisms, there is huge potential to introduce proven cloud backup technologies.
We can help you to broaden your product portfolio and ensure that your clients do not look elsewhere for online data backup.
Our service is reliable, convenient, affordable and easily restorable. By becoming one of our 400+ resellers you can enjoy a very strong position selling secure cloud backup and storage to your customers.
Working as a Safe Data Storage reseller allows you to compliment your successful business with new and recurring revenue streams. There’s no upfront investment required from you. We’ll have you set up and ready to go within hours, free of charge. Add “Cloud Data Backup” to your monthly invoice line items.
We are happy for you to use our brand and sell openly as a Safe Data Storage reseller, with 14 years in the industry we are a trusted name or you can completely rebrand our services. Our software, portals, colour schemes, icons and backup report emails can all appear under your brand with no mention of Safe Data Storage. Rebranding incurs no additional cost.
Security is our top priority. Data is encrypted using AES-256 encryption before it leaves the target machine and network. The already encrypted data is then further encrypted (TLS 1.2, AES with 256 bit encryption) as it is transferred over the internet to our servers.
We have owned and managed our own servers and storage for 15 years. Our hardware is located in two Tier 3 data centres. We also integrate cloud computing platforms (e.g., AWS) in order to meet the data location requirements of our resellers and their customers giving us global reach when required.
Our organisation is also ISO 27001 and ISO 9001 certified, as well being GDPR compliant.
In order to ensure that we are always there for our clients we provide a UK support system. Our support technicians are available by telephone, email and online chat. We also maintain an extensive support site which acts as a knowledge base.
We understand that taking on new services can be a bit daunting, so we offer a 30 Day Free Trail so that you can familiarise yourself with the system and how it works. We will complete the installation with you remotely and on the phone so that you get to grips with it quickly. We then offer you (as the reseller) direct access to the support team so that you can raise any issues that you cannot fix directly.
More and more online cloud storage companies are not only charging you to back up your data but now charge you to restore it too. We disagree with this and won’t charge you.
Not only that but if you require any assistance, we can complete this with you or on your behalf.
As you work with Safe Data Storage, you will benefit from our infrastructure and have access to our full technical expertise. Adding our services to your portfolio will increase your recurring revenue, help you maintain your existing client base and elevate your competitive edge. Label our services with your own brand to take full advantage.
As we do not provide any other services, you can be assured that you will never lose your hardware/software sales. As long as your clients use the online data backup service, you will continue earning recurring revenue. For every business today, a secure, reliable and dependable daily data backup is essential and it is going to be added as an important service to portfolio and help significantly to retain your clients
Cloud data backup has become a more vital part of life in recent years. For personal and commercial use we are now using digital devices to communicate and work on files more than ever before.
With potentially sensitive information being downloaded and transferred between devices it is increasingly important to secure your self and your business against a number of threats. We have listed a handy guide on the ways Cloud Data Backup can help secure your files.
Having your files and data backed up on an external server with us allows you the peace of mind your data is secure.
At Safe Data Storage we are proud to be accredited with ISO 9001 and ISO 27001 ratings. ISO 9001 is an international standard evidencing the quality management systems in place, consistently providing products of the highest quality. Learn more about the security we offer.
When the worst happens, we have your back. Disaster recovery can hit any business at any time, no one is immune from its consequences. Whether it be an environmental disaster such as flooding, fire damage or even theft and misplacement of a laptop, with Cloud Data Backup your valuable files are not lost.
We often hear of companies close to closure because they have lost years of data stored where they thought it was safe. Our business backup solutions could save your business if disaster ever descends.
Over time we expect your business to grow. Internally hosted storage can be expensive to upgrade and grow. For fractions of the cost, you can upgrade your cloud data storage and backup all of your files in an easy and time efficient manner.
Away on business, working from home or travelling to meetings, it doesn’t matter where you need to access your data, you can. Having a remote cloud storage system allows you to easily access any of the files you have stored with us.
British and Dutch Data Protection Regulators have fined Taxi firm Uber over failing to inform customers of a mass data breach which lead to the private details of customers and drivers being lost.
The Information Commissioner’s Office (ICO) fined the multi-national mobile taxi-booking operator £385,000 for failing to protect customer and driver data in a large scale breach which happened in October and November of 2016. The breach has put Uber’s customers and drivers at an increased risk of serious fraud against them.
“A series of avoidable data security flaws.”
The full data breach covered more than 57 million customers and drivers worldwide. According to the Financial Times, the records of almost 82,000 drivers in the UK have been compromised with journey details, their amounts of pay and their tip collections at risk. In a very small number of cases
The ICO described the data breach as “a series of avoidable data security flaws.” Going on to say they allowed the personal data of nearly 3 million UK customers to be accessed and downloaded from their cloud-based storage systems. The data taken from Uber’s cloud storage included customer’s full names, email addresses, phone numbers and in some cases their sign-up locations.
Uber took the decision not to notify the people affected by the breach, only to monitor their accounts for unusual activity for 12 months following the cyber attack. This was compounded following information revealing Uber paid the hackers $100,000 to keep the story out of the media and destroy the data they had obtained. The ICO was also critical of this decision.
With stories such as this in the media, it highlights the importance of reliable and secure business cloud backup for companies of any size. From organisations of the size which Uber take or a sole trader, many businesses now take personal details online. Regardless of the size of your customer base, having a detrimental data breach such as this can not only have vast impacts on customers susceptibility to fraud but can greatly damage your brand.
When a business backup data to a cloud-based server, they have to know data is secure. We understand that data of any variety is important to the success of your business.
Every piece of data you sent to a Safe Data Storage server is protected by encryptions to ensure your data remains your and only yours. Your data will be backed up to our own servers based right here in the UK. Safe Data Storage will never store your files on a server which is not our own.
To prevent an Uber scale data breach with your business, explore our business cloud backup solutions and how Safe Data Storage can help to keep you secure from a data breach.
Since opening in 2004, we have not only been focused on offering clients top level support, but also ensuring our colleagues are upbeat and comfortable. We all know, “a happy worker is a productive worker” – but it was about more than that. We as a company are growing and our colleagues are in the office well before and after the phone lines come on in the morning and go off in the evening, so we wanted the office to have a more laid back, but still professional feel.
To accommodate both of these factors we have moved office! Our rapidly growing team has now been happily working away in a larger, brighter office for nearly a week. The support unit are the together in their central hub bouncing support calls off each other, allowing accounts, development and HR a bit of quiet…only a small amount though as we tend to have impromptu office singalongs to the radio, well Rob and Rosey do at least…
We felt this location would help attract more candidates when we next look to expand due to our proximity to London – and to Petts Wood station which is a 2 minute walk away and has regular trains to and from London. Our new address is:
Safe Data Storage Limited
4a Victoria Works
We have well stocked cupboards – I’d say with just healthy snacks, but that would be a bit of a lie – and a large, comfortable meeting room which is helping us all come together more as a group, improving the synchronicity of Safe Data Storage as a whole. We all seem to work better with tea and biscuits – who doesn’t?!
So pop in and see if you are in the area – let us know before hand and we’ll pop the kettle on.
As this week is Halloween, we thought it was only right to share some of the biggest – and scariest – data loss stories of all time. Get behind the sofa, or dive under your duvet, these are some horrifying stories of data loss.
Back in 2009, the Home Office lost confidential information on every prisoner in the UK. That included over 400,000 records on serious offenders.
The home address and other details of Britain’s most prolific and serious offenders – including those who have committed violent and sexual crimes – were part of the data which went missing.
How did this data go missing you ask? The encrypted data was transferred from a secure server to a USB stick by a Home office employee… which was then lost. We aren’t certain if this employee is still with the Home office, but we highly doubt it.
Data loss is not restricted to the UK. The US Department of Veteran Affairs lost 26.5 million US army veteran records in one of the biggest personal data losses in history. A data analyst for the department had his laptop and hard drive stolen from his home containing the data.
The data stolen included addresses, birthdays, social security numbers and much more. The laptop was eventually found after a public campaign for a $50,000 reward was published. Despite the FBI claiming none of the data had been accessed, a lawsuit was filed on behalf of the veterans totalling in excess of $20 million.
Think of all the data that is out there about you. There is lots of it. Right at the top of the list of things you probably don’t want to compromise would be your credit card information, right?
In 2017 Equifax, a US credit provider lost the personal data of 143 Americans including their social security numbers, birthdays and more. As if this wasn’t bad enough, the credit card information of over 209,000 users was compromised.
The data breach has obviously had a huge effect on Equifax in many ways. Not only have they had to recover from this disaster and undoubtedly lost many customers because of their damaged reputation, but they also took a substantial hit on their share price. Time.com reported in 2017 that Equifax had lost $4 billion from their share price after this dropped 20% in the days following the disaster.
Business Cloud backup and data encryption are one of the biggest parts of our business. Many of the companies we hear to suffer from data breaches or loss of data are multi-national organisations or governing bodies who are large enough take a hit from their breach. On the other hand, we deal with many small-medium companies who think it isn’t necessary for them to have online cloud storage because it won’t effect them. In fact, the reality is that a data breach or loss of data through any means could affect small business the most, potentially putting them out of business.
If you want to avoid a Halloween data horror story, contact a member of our team to discuss the most effective ways to implement secure data storage for your business.
There are numerous advantages to having cloud storage in a business over more traditional methods. We see no reason why you shouldn’t migrate towards the cloud and here are our top reasons to make the move.
With cloud data storage your data and files are remotely backed up. This gives you the ability to access your data from anywhere you have an internet connection. Whether you are travelling no a new location for a meeting or your team are spread across numerous geographic locations as is becoming more popular with a rise in the “work from home” culture.
If you choose to store your data with a specialist company you increase the level of security your data is held in. As these firms keep a large volume of data and rely on doing so, their security measures are likely to be far higher than yours internally.
At Safe Data Storage we have two off-site data storage centres in the UK, our primary storage facility on Orpington, London and a secondary facility in Bournemouth. We only use our own servers and your data is hosted in two UK ISO 27001 accredited data centres for extra security.
When data is hosted internally it can be a struggle to upgrade or add additional storage. This is also often expensive and many companies will choose to delete things they think they need the least to save resources. By storing your data with us it is much easier, quicker and cheaper to scale up the level of storage to meet your requirements.
In past days disasters such as fire and floods have wiped out years worth of records, files and valuable data. Once this has happened you are left having to start again. Not with cloud backup! Your business data is kept in off-site storage, all you have to do is restore to your last backup. This greatly limits the loss and means you can continue as normal.
This is also true for accidentally deleting files. We have all been in a situation where we deleted something we shouldn’t have by mistake. While previously this could have a huge effect on numerous people and tasks, no longer. Restore the file, or data and carry on as if it never happened.
If you have any questions about how to transfer your business to cloud storage or questions on how it will benefit you, get in touch with a member of our team who will be happy to help with any queries you have.
Data backup software collates, compresses, protects and encrypts transfers of data to clients without consuming excess amount of time. Backup software is used to safely store data to a remote, cloud-based server.
As we develop our technology usage and reliance, we globally, produce and require a larger amount of data each day. It is no longer practical to store all of our data on physical storage devices, hence the growth in cloud based backup software. This is a major factor in the growth of data backup software according to Ronnie Huynh of Market Research 24.
The market is primarily split into three distinct segments, disaster recovery, cloud storage gateway and primary storage. Primary storage is expected to experience the highest level of growth over the forecast period up to 2027, in the industry report published by MarketResearch.biz.
The report identifies the “increasing adoption of data backup software & cloud-based technologies by various industries, are major factors boosting growth” They also state that while this growth is certainly seen in developed economies we are experiencing solid growth in data backup software in new emerging and developing economies. This additional usage in emerging economies is a huge factor in the global wide growth seen.
Safe Data Storage offer cloud based, secure backup software to industries across the UK. Specialising in Business Backup in addition toEducation and Charity data backup. All of our clients data is stored in two equally encrypted ISO 27001 accredited data centres for optimum secure data storage.
If you have any questions about how to securely store and backup your data or which Safe Data Storage solution would be best for you, get in touch with a member of our team who will be happy to discuss your backup software requirements.
According to a recent survey by KPMG, four in ten leaders of UK business’ believe they will be targeted by a cyber attack with the case being “when” not “if” they will become a victim.
Of the 150 UK CEO’s questioned, 39% responded saying they thought it inevitable they would be the subject to an attack and as such have started contingency planning for the event. This number was much wider when added to the 1,300 business leaders worldwide, with 49% thinking the same.
It is hard to disagree with these industry leaders when you see the names who fell victim to cyber crime in 2017. The CIA, NHS, Facebook and credit card company Verifone were just a small example of the extent cyber attacks reached.
“The seeming inevitability of a cyber attack crosses all borders and has now crossed firmly over the threshold for the board-level discussions” said Bernard Brown the Vice-chair of KPMG in the UK.
With the introduction of GDPR in May this year, the question of how organisations securely store data against cybercrime has become far more important than ever before. Many companies of all sizes are turning to cloud data storage and disaster recovery (DRaaS) to help keep them in business should they be attacked.
The need for secure storage of customer, employee and supplier data has increased significantly, as have the penalties for irresponsible data handling. Having a secure cloud data storage platform where you can rest assured your data is encrypted away from unwanted eyes can be a priceless commodity to many UK based organisations.
Our cloud backup services are ISO 9001 and ISO 27001 accreditedgiving customers reassurance our consistent service and can help protect company assets and minimise risks. Your data is held at two separate locations to minify the risks of onsite data corruption, just as we are your back-up, we need our own.
With secure data storage becoming a serious boardroom conversation, this is a landmark moment for the data industry. Consumers are becoming alert to the importance of keeping their data securely stored and organisations are increasingly held accountable on their data holding practices.
Why Do You Need Cloud Data Backup & Storage?
Cloud data storage is becoming more popular in all professional environments. As a nation, and in-fact a country we are producing more digital data than ever before. With this unparalleled growth it is unsustainable to continue to store data in tangible objects.
Many businesses, charities and educational institutions now utilise secure offsite data storage, becoming more efficient in the process. With an increased market shift to “the cloud”, there is a new wave of concern surrounding the security of data online. Online data security is even more relevant following the recent activation of the GDPR regulations. Find out more about GDPR and Cloud Data Storage.
You can sleep soundly at night, knowing your data is stored securely on our own servers. We own all our servers meaning your files, photos and data are not shared with any third parties or other businesses. Storage is split across our two data-centres located in London and also Bournemouth where your data is replicated and stored separately. Services are available for Single User Backup or Business Backup depending on the nature of your requirements.
To increase the level of protection you receive, all stored data on servers is encrypted as standard. Data you backup with Safe Data Storage remains only yours and can only be accessed by you.
From the point of initial collection at your PC terminal or other device, data is covered by an Advanced Encryption Standard (AES). Following this, any connection between you and the server to access files and data is covered using a SSL 129-bit channel.
What this really means is that your data, what ever this may be, is converted into a randomised selection of numbers, letters and symbols. Without access to an encryption key, to unlock the data it remains useless and unreadable.
One of the most important features of cloud data storage and data recovery software is knowing you can avoid disastrous data loss. Across our servers files are stored in multiple isolated locations for prevention from complete data loss. Regardless of your industry or skill, no longer having the ability to access customer, sales and other forms of data could have a hugely detrimental impact on the service you are able to offer. Additionally, subsequent data loss from unsecured storage could pose significant ramifications under GDPR regulations.
It can be incredibly easy to delete the wrong file or press something you shouldn’t have. With fully backed up data you need not worry, your files can simply be restored within minutes – even for the less tech savvy among us. No loss, no wasted work, just peace of mind your data is in safe hands.
If you would like to receive more information about being able to backup on cloud systems and restore your commercial and sensitive data, or simply want to know the best service for your needs, get in touch with a member of our team.
It’s been rumbling threateningly towards UK businesses for a long time now, but tomorrow (25 May 2018) marks the deadline for businesses to become GDPR-compliant, a date otherwise known as Data D-Day.
Businesses can’t say they haven’t been warned – anxious chatter about GDPR (the General Data Protection Regulation) has been going on for months – but that hasn’t stopped many companies from putting off confronting the new regulations until the very last minute.
This isn’t surprising: there’s a reason why people are using audio of the regulations being read out to help them sleep. Trawling through the long-winded legal jargon and coming up with a plan to make your business GDPR-compliant can be tedious and hard work.
Unfortunately, like all jobs that you can’t put off forever, planning for GDPR is very important and needs to be dealt with eventually. Businesses need to ensure that only strictly necessary data is kept on customers, that up-to-date records are maintained of what data is stored where, and that processes are in place for keeping data safe.
The new regulations will put power firmly in the hands of individuals, who will now have the right to ask what information a company holds on them and request its correction or deletion if appropriate. This is the so-called ‘right to be forgotten’.
Put simply, many businesses will have to completely rethink their data collection and storage practices, and will likely have to audit the data they currently hold to ensure it meets the incoming regulations.
This is where Safe Data Storage can help. Our cloud backup services offer secure online data storage for businesses, charities and schools, allowing you to put your mind at rest knowing your data is safe.
With our services, all data stays in the UK at our two data centres, located in London and Bournemouth.
Data is fully encrypted at all points of the backup process, protecting the privacy of the individuals to which the data pertains.
If you’re an avid Twitter user, and especially if you work in technology, you may have seen publicity about World Backup Day a few weeks ago, which was celebrated on March 31st. But what is the purpose of this day and how did it start?
Make sure you’re ready for next year’s World Backup Day with our handy guide.
World Backup Day was started in 2011 by digital consultant Ismail Jadun. It is celebrated on March 31st every year – a date chosen because it’s the day before April Fools Day…and of course you’d have to be a fool not to backup your data!
The day comes from humble roots; Jadun conceived the idea when he saw a Reddit post by a tech user who had lost their hard drive and wished someone or something had reminded them to back up their data.
“I thought it was a wonderful idea,” said Jadun, who then set up a day to do just that. “It’s wonderful to see people and schools around the world promoting the importance of backing up our data.”
Of course, backup up their data should be on business’ minds all year round, but World Backup Day serves as a useful way of reminding people of the importance of securing their data and brings the matter into the public consciousness for a period before and after March 31st each year.
The day also raises awareness of the various ways data is at risk if not backed up, from devices being hacked or stolen to accidental deletion to viruses.
The day’s founders ask internet users to “take the pledge”, which goes as follows: “I solemnly swear to backup my important documents and precious memories on World Backup Day, March 31st.”
Twitter was flooded this year with users vowing to ‘take the backup pledge’
This year’s World Backup Day is arguably the most important yet with the impending implementation of the new GDPR, which will change many business’ data storage and protection practices.
A survey conducted for this year’s World Backup Day by its organisers found that 30% of users have still never backed up their data. Though this shows a slight reduction from figures in previous years, this is still a significant proportion of users whose data is not secured.
In January we consulted our crystal ball and predicted that data – in particular the public’s data privacy, and large-scale breaches of it – would be headline news in 2018. What we didn’t expect was to be proved right so soon by the massive Facebook data breach exposé that has dominated the headlines this month. Feel free to ask us for this week’s lottery numbers…
Facebook users across the world are still reeling from reports that 50 million Facebook profiles were harvested by Cambridge Analytica, a UK-based data analytics company, in an enormous data breach for use in political campaigns including Donald Trump’s presidential bid and Brexit.
Facebook users’ ‘likes’ and other information on their profiles was used to target them with political propaganda encouraging them to vote for the candidates Cambridge Analytica was working with.
The effect of the news of the breach has been to make consumers more aware of their data and how it is being used. Cambridge Analytica’s data acquisition can be traced back to Facebook quizzes in the early years of this decade where users blithely granted access to their and their friends’ data in order to take part in quizzes.
Already, as a result of this story breaking, it’s hard to imagine Facebook users casually signing over their data to third parties en masse any longer without knowing how it will be used. Indeed, many users have left the platform altogether out of concerns about the security of their data.
For businesses who handle sensitive data about their customers or users, there is a clear lesson to be learnt from this: consumers are growing increasingly aware and passionate about their online privacy and how their data is used.
It seems clear that data security will become an increasingly important factor to consumers when they are choosing between services and products.
Of course, the Facebook breach has happened against the backdrop of GDPR’s introduction, which has been worrying businesses by itself. Organisations are required to be GDPR-compliant by the fast-approaching deadline of 25 May. Read more on GDPR on our blog.
GDPR gives individuals more access to, and rights over, their data and how it is used. It will force businesses to reassess what data they collect on employees and customers and the collection of all of this information is strictly necessary.
In addition, individuals have the ‘right to be forgotten’ if they object to some of the data being collected about them.
This is clearly a landmark moment for the data industry, with consumers awakening to the importance of keeping their data secure and organisations increasingly being held to account about their data practices.
Safe Data Storage provide secure cloud backup services for businesses, education providers and charities, giving you peace of mind that your data is safe.
For more information, get in touch.
While the world becomes increasingly computer literate with every day that goes by and equipment becoming ever more sophisticated, it is still all too easy to accidentally delete valuable files and lose them forever.
Many email and basic free online storage services provided by the tech conglomerate giants, only offer 30-day data recovery periods. So if you do not quickly realise that data has been wrongly deleted, it will be too late, leaving you in a potentially very damaging position.
It can be very easy to delete a file without knowing simply by clicking the wrong button – if the data was accidentally deleted, there’s a good chance you won’t even notice it has been deleted for weeks or months.
For many businesses, schools and charities, losing files could be disastrous as they may contain commercially sensitive data or personal information about vulnerable people. Of course, for businesses particularly data losses may be financially costly, be it due to a loss of trust from customers or from losing commercially valuable information. It goes without saying, then, that the prospect of losing vital files forever is highly stressful.
While we all know we should be regularly backing up our files as a failsafe in this kind of situation, many people never get round to it.
In some cases your computer’s recycle bin may come to the rescue. However, if your PC is close to capacity and needs to free up space for newer files, it may well have made it impossible for you to recover the file without professional intervention. And the chances are that for most businesses and schools, the large amount of files you need access to means that your PCs will be pretty much always at capacity.
Professional data recovery software such as that provided by Safe Data Storage allows files to be brought back from the grave, so to speak. While deleted or corrupted files may no longer be accessible to regular users, specialist software allows remnants of the code relating to the files to be located and restored.
This can be a lifesaver for businesses, schools and charities and also provides complete piece of mind, giving you the reassurance that even should the worst happen you have a system in place to restore deleted files.
If you require data recovery software or are interested in learning more, contact us today.
We’re already well into the New Year, and as is customary each January, it’s a good time to look at what we can expect to happen in the year ahead.
Making forecasts for industries as fast-moving as the data storage industry isn’t easy, but we’ve looked into our crystal ball and put together a few predictions to help you make sense of things.
Although data protection has become an increasingly common and important concept in the business world in recent years, many businesses are still complacent about the security of their data, believing they do not need to back it up as the probability of suffering negative consequences is slim.
However, the news of huge data leaks in 2017, coupled with their customers’ increasing concern about data privacy, means that businesses of all sizes will have to take data protection more seriously this year to avoid losing customers who cannot be assured that their data is safe.
The much-discussed General Data Protection Regulation, which has been called “the most sweeping change to data protection in the past 20 years,” will be coming into force in May. This means many businesses will be panicking about ensuring they are GDPR-compliant by the fast-approaching deadline.
As we explored previously, while the impact GDPR will have on businesses is still unclear – hence the widespread panic about its introduction – industry experts believe the best option for UK businesses is to store their data with a UK-based cloud backup provider, as providers in other European countries may follow different, non-GDPR-compliant data privacy regulations.
GDPR will cause headaches for businesses in 2018
A combination of the previous two points means that data will be a more important news story than ever in 2018. Consumers’ data privacy continues to grow into a huge current news story, and massive cases of data leaks of sensitive consumer information will only fuel the fire. In addition, the potential for companies to be wrong-footed by GDPR is also likely to create headlines. There will be more media attention on the data industry than ever before.
One of the best ways sensitive data can be protected is through using end-to-end encryption. Safe Data Storage are among those to already provide this feature, and according to Interop’s recent  2018 State of Infrastructure study into business’ data practices, 39% of respondents said they would be investing in encryption this year, making it the study’s most invested-in area of data security.
The amount of data stored in the cloud, and the amount of businesses using cloud storage, has steadily increased over the last decade or so and looks set to rise sharply in 2018 as businesses realise it is the safest place to store important data.
While tech giants such as Amazon and Microsoft provide their own cloud storage, many businesses will look to cloud backup services that offer data recovery options longer than the 30-day period often operated by the aforementioned.